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HanoverDiscovery
Demo
Product · Two live demos + Routing

Discovery. Capture. Routing.

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The capture stack. End to end.

Discovery
AEO-native program catalogue. ChatGPT and Perplexity cite your programs by name.
Capture
Conversational by default. Traditional form fallback. Same structured data either way.
Routing
Every captured lead lands in your CRM, sponsor system, or anywhere else you already work.

All three blocks ship today. Built on Hanover CRM, the operations platform behind J-1 sponsorship, SEVIS reporting, and study-abroad operations.

Block 1 · Management

See what AI search is sending you.

One dashboard for the metrics that used to live in three different tools. Visitors landing from AI search, leads captured, program views across the catalogue, and which programs are actually converting. Per program, per brand, per channel.

app.hanovercrm.com / insights / conversions
Insights/Conversions

Discovery is converting.

Last 30 days · All programs

Visitors
0
▲+18.2%30 days
Leads captured
0
▲+24.6%Stage 1 + 2
Program views
0
▲+12.4%Catalogue
Top converted programs
Last 30 days
01
Edinburgh Fall Semester
0 leads0%
02
Le Cordon Bleu Bangkok
0 leads0%
03
Kyoto Cultural Studies
0 leads0%
04
Madrid Language Immersion
0 leads0%
Live AI-search attribution
Per-program counts for ChatGPT, Perplexity, Claude, and Gemini referrals. See which prompts cite you and which programs they cite.
Conversion-rate leaderboard
Ranks programs by Stage 1 → Stage 2 progression. Filter by brand, audience, partner, or campaign window.
One source of truth
Built into Hanover CRM, the operations platform behind J-1 sponsorship, SEVIS reporting, and study-abroad operations. No separate analytics product to buy.
Block 2 · AI Search

Your programs, cited by name.

When a student asks ChatGPT for affordable European programs, your catalogue is the source. AEO-native structured data, llms.txt, and WebMCP make every program citable. The citation links straight back to your branded Discovery surface.

chatgpt.com
I want to study abroad in fall 2026 — affordable European programs that include accommodation. What would you recommend?
✻ChatGPT

For fall 2026, three affordable European programs are worth looking at, all with accommodation included:

  • Edinburgh Fall Semester1 — 12-week immersion at the University of Edinburgh with included home-stay. From around $4,200.
  • Madrid Language Immersion2 — intensive Spanish program with shared apartment accommodation and weekly cultural excursions.
  • Kyoto Cultural Studies3 — Japan, not Europe, but worth flagging: dormitory housing is included and total cost is comparable.

Each links back to the provider for current dates, eligibility, and the application form.

Sources
3
1hanovercrm.com
Edinburgh Fall Semester | Hanover Discovery
12-week immersion at the University of Edinburgh. Includes home-stay accommodation and integrated cultural programming. From $4,200.
Open
2hanovercrm.com
Madrid Language Immersion | Hanover Discovery
12-week intensive Spanish program in central Madrid with shared apartment accommodation and weekly cultural excursions.
Open
3hanovercrm.com
Kyoto Cultural Studies | Hanover Discovery
Semester program covering language, traditional arts, and contemporary Japanese society. Dormitory housing included.
Open
Citable by design
Schema.org + llms.txt + WebMCP per program. ChatGPT, Perplexity, Claude, and Gemini cite by program name with a direct link to your domain.
From citation to capture in two clicks
Student lands on the cited program page, opens the capture, and finishes the application. No detour through Google Search.
Indexed across the major models
Same structured data feeds GPT-5, Claude 4, Perplexity, and Gemini 3. One catalogue, every AI surface.
Block 3 · Discovery

Browse programs the way Gen Z searches.

AEO-native program catalogue. Structured data, llms.txt, and WebMCP feeding ChatGPT and Perplexity citations. Branded discovery surfaces per provider, with the same engine underneath: your domain, your colours, your voice.

Open the demo
https://program-discovery.onrender.com
Open ↗
AEO-native catalogue
Structured schema, llms.txt, WebMCP. Two in three prospective students prefer AI search to Google (ICEF Monitor, 2026).
Branded discovery surfaces
Per-provider hero, palette, and content. Multiple brand presets per tenant. Program detail pages with imagery and partner info.
Intent-aware search + compare
Free-text intent narrows the catalogue. Multi-select compare drawer with side-by-side attributes and a 'what's included' diff.
From the operator's side

Add a program. AI fills the rest.

Drop in a URL or paste a prospectus. The editor autofills overview, eligibility, dates, costs, accommodation, and reviews from your own content, flagged for review, never guessed. Branded preview updates as you type.

Open the operator demo
https://program-discovery.onrender.com/program/edinburgh-fall-semester/edit
Open ↗
Block 4 · Capture

Applications without the form.

Conversational by default. Traditional form fallback. Same FormData state behind both, so buyers see one applicant record either way. Add ?mode=form to the URL to compare modes.

Open the demo
https://application-form-prototype.onrender.com
Open ↗
Conversational by default
10-turn scripted conversation, program card rendered inline. Same FormData state as the form mode.
Two-stage gate
Stage 1: register interest in 30 seconds (name, email, intended start). Stage 2: full application (3 more minutes). Applicant chooses when to continue.
Sponsor handoff
Confirm step shows the where-this-goes panel: recruiter reviews, host system pre-fills from captured data, no second form for the applicant.
Block 5 · Routing

Every capture lands wherever you already work.

Discovery and Capture sit inside the focus zone. Routing is the bridge. Every captured lead flows out to Hanover CRM, HubSpot, Salesforce, partner sponsors, Mailchimp, custom webhooks. No vendor lock-in.

Active destinations4 of 6
Hanover CRM
ApplicationContainer
HubSpot
Deals pipeline
Mailchimp
Nurture audience
Salesforce
Lead routing
Slack
#new-applications
Custom webhook
POST your endpoint
4 destinations active · next capture fires in parallel
Open destinations
Any CRM, marketing tool, or sponsor system. Single capture fires to all enabled destinations with audit trail per delivery.
Program-aware rules
Per-program routing logic. Madrid programs route to your Madrid coordinator + the host university; J-1 placements route to sponsor systems for DS-2019 issuance.
Partial-capture nurture
Field-level partial save. Applicants who drop mid-application get a resume link, not deletion. Mailchimp / HubSpot audiences update in real time.
Block 6 · See it deliver

One capture in. Every destination out. Nothing for your team to chase.

Today, captures get copied into HubSpot by hand, forwarded to sponsors by email, and sometimes never make it to Mailchimp at all. Hanover Discovery fans every capture out to every destination you've enabled, in parallel, with delivery confirmation. Run the simulation to see what your team stops doing.

Capture → everywhere
Captured once. Landed in every system you use. No follow-up.
  1. Visitor arrives
    your-brand.com/programs/book-now
  2. Form loaded
    Embedded capture surface renders inline.
  3. Partial capture
    Sarah Johnson, sarah@example.com saved. No submit yet.
  4. Registration complete
    All 6 fields submitted via Register button.
  5. Routing engine
    Processing rules, firing to 3 enabled destinations…
  6. Delivered
    All destinations confirmed.
1
Capture source
3
Destinations reached
0
Manual steps

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