Product · Two live demos + Routing

Discovery. Capture. Routing.

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The capture stack. End to end.

Discovery

AEO-native program catalogue. ChatGPT and Perplexity cite your programs by name.

Capture

Conversational by default. Traditional form fallback. Same structured data either way.

Routing

Every captured lead lands in your CRM, sponsor system, or anywhere else you already work.

All three blocks ship today. Built on Hanover CRM, the operations platform behind J-1 sponsorship, SEVIS reporting, and study-abroad operations.

Block 1 · Discovery

Browse programs the way Gen Z searches.

AEO-native program catalogue. Structured data, llms.txt, and WebMCP feeding ChatGPT and Perplexity citations. Branded discovery surfaces per provider, with the same engine underneath: your domain, your colours, your voice.

Open the demo

https://program-discovery.onrender.com

Open ↗

AEO-native catalogue

Structured schema, llms.txt, WebMCP. Two in three prospective students prefer AI search to Google (ICEF Monitor, 2026).

Branded discovery surfaces

Per-provider hero, palette, and content. Multiple brand presets per tenant. Program detail pages with imagery and partner info.

Intent-aware search + compare

Free-text intent narrows the catalogue. Multi-select compare drawer with side-by-side attributes and a 'what's included' diff.

From the operator's side

Add a program. AI fills the rest.

Drop in a URL or paste a prospectus. The editor autofills overview, eligibility, dates, costs, accommodation, and reviews from your own content, flagged for review, never guessed. Branded preview updates as you type.

Open the operator demo

https://program-discovery.onrender.com/program/edinburgh-fall-semester/edit

Open ↗

Block 2 · Capture

Applications without the form.

Conversational by default. Traditional form fallback. Same FormData state behind both, so buyers see one applicant record either way. Add ?mode=form to the URL to compare modes.

Open the demo

https://application-form-prototype.onrender.com

Open ↗

Conversational by default

10-turn scripted conversation, program card rendered inline. Same FormData state as the form mode.

Two-stage gate

Stage 1: register interest in 30 seconds (name, email, intended start). Stage 2: full application (3 more minutes). Applicant chooses when to continue.

Sponsor handoff

Confirm step shows the where-this-goes panel: recruiter reviews, host system pre-fills from captured data, no second form for the applicant.

Block 3 · Routing

Every capture lands wherever you already work.

Discovery and Capture sit inside the focus zone. Routing is the bridge. Every captured lead flows out to Hanover CRM, HubSpot, Salesforce, partner sponsors, Mailchimp, custom webhooks. No vendor lock-in.

Active destinations4 of 6

Hanover CRM

ApplicationContainer

HubSpot

Deals pipeline

Mailchimp

Nurture audience

Salesforce

Lead routing

Slack

#new-applications

Custom webhook

POST your endpoint

4 destinations active · next capture fires in parallel

Open destinations

Any CRM, marketing tool, or sponsor system. Single capture fires to all enabled destinations with audit trail per delivery.

Program-aware rules

Per-program routing logic. Madrid programs route to your Madrid coordinator + the host university; J-1 placements route to sponsor systems for DS-2019 issuance.

Partial-capture nurture

Field-level partial save. Applicants who drop mid-application get a resume link, not deletion. Mailchimp / HubSpot audiences update in real time.

Block 4 · See it deliver

One capture in. Every destination out. Nothing for your team to chase.

Today, captures get copied into HubSpot by hand, forwarded to sponsors by email, and sometimes never make it to Mailchimp at all. Hanover Discovery fans every capture out to every destination you've enabled, in parallel, with delivery confirmation. Run the simulation to see what your team stops doing.

Capture → everywhere

Captured once. Landed in every system you use. No follow-up.

Visitor arrives
your-brand.com/programs/book-now
Form loaded
Embedded capture surface renders inline.
Partial capture
Sarah Johnson, sarah@example.com saved. No submit yet.
Registration complete
All 6 fields submitted via Register button.
Routing engine
Processing rules, firing to 3 enabled destinations…
Delivered
All destinations confirmed.

Capture source

Destinations reached

Manual steps

Tried the demos? Let's talk about your funnel.

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